More space than a billboard, and it moves.
Choose both sides and the rear, one side, or just the rear doors. A full wrap gives you up to 1,026 square feet. You approve the artwork before it is printed, with required vehicle markings kept visible.
For advertisers
A billboard that
drives to your market.
Put a large printed ad for your brand on a working 53-foot trailer, with up to 1,026 square feet of space, one published monthly rate, and reports that show the verified miles behind every month. nomad finds the trailer, coordinates the wrap, and keeps the whole campaign in one workspace.
Why put your brand
on a trailer?
Your brand travels with everyday freight on the highway routes that serve your markets. Here is what that buys you.
Routes that match your market.
Choose the highway route, dates, and trailer count that fit your goals. We check available trailers against those requirements before you commit to anything.
A clear record of delivery.
See the miles your campaign traveled on the agreed route and the driver’s check-ins. Estimated ad views are reported separately from verified mileage, so nothing is blurred together.
For advertisers · Sign up
Tell us where you want to be seen.
We'll reply with the lanes we're forming that fit your market and an itemized estimate from the published rates. Nothing is booked or charged.
Where we are today. nomad is early. We are forming the founding network on I-15, I-80, and I-84 now. Trailer availability and start dates are confirmed before booking, and online payments are not yet available.
Explore the highway routesFounding advertisers
get first pick.
We are qualifying our first owner-operator trailers now. The businesses that join early shape the first lanes.
- First pick of driver routes. Founding advertisers choose from available driver routes in the order they sign their campaign agreement.
- A free digital proof of your wrap design, made by our team.
- 25 founding spots: the first 25 advertisers to sign up and verify get 10% off advertising. Spots go in the order advertisers complete sign-up and verification. The discount is applied automatically on their invoices. It is not applied to wrap production, and it is confirmed in the quote.
Nothing is booked or charged until you approve a quote.
Different businesses. Distinctive designs.
A bakery, an internet provider, and a music event each need their own look. So does your brand. These fictional concepts show how imagery, typography, and color fit the business and the ad space.
Trailer side
Your brand uses a large billboard surface that drivers and pedestrians see alongside traffic.
Trailer side
Your brand uses a large billboard surface that drivers and pedestrians see alongside traffic.
Rear doors
Drivers behind the trailer see your brand in traffic and at lights.
Illustrative wraps for fictional brands. Final artwork and placement are approved for each trailer before production.
One coordinated campaign.
Fewer moving parts.
nomad coordinates trailer matching, wrap printing and installation, campaign reporting, and the driver payment arrangements agreed in your campaign plan.
Start with the route.
Tell us your target markets, dates, and goals. We check route fit and available trailers, then provide an itemized quote for the advertising space and the cost of making and installing your wrap.
Once you approve the artwork and campaign order, we coordinate installation. Campaign length, start date, and minimum qualifying mileage are agreed before the campaign begins.
Know what your quote includes.
- One advertising rate per trailer / month, based on route, ad placement, and campaign length. Full-wrap advertising rates: $2,750 (High-traffic routes), $2,250 (Regional connections), and $1,500 (Emerging markets) per trailer / month. Advertising rates shown are for a 12-month term. Shorter terms carry a premium. Typical full wrap production: $7,500 per trailer, quoted before approval.
- A separate production quote for printing, installation, removal, and trailer swap arrangements.
- At least 6,000 verified miles on the agreed route per trailer per month, with a proportional credit if delivery falls short.
- Monthly reporting that separates verified campaign mileage from estimated ad views.
Good plans start
with clear numbers.
See your estimated advertising and wrap production costs before you start a conversation.
Estimate your campaign cost.
Choose the ad placement, route category, and campaign length. Advertising space and wrap production are priced separately.
Full wraps require at least 6 months. Partial coverage can run for 3 months. Volume discounts are included automatically when eligible. 25 founding spots: the first 25 advertisers to sign up and verify get 10% off advertising. Spots go in the order advertisers complete sign-up and verification. The discount is applied automatically on their invoices. It is not applied to wrap production, and it is confirmed in the quote. This estimate doesn’t include it.
Estimated campaign total
1 trailer · 12 months · Full Wrap
- Advertising over 12 months
- $27,000
- Estimated wrap production
- $7,500
- Advertising per trailer / month
- $2,250
- Minimum campaign miles
- 72,000 mi
Know what happened.
Know what’s estimated.
Every report labels verified delivery and modeled audience separately, so you always know which is which.
How far your advertisement traveled.
Verified miles are qualifying miles traveled on your agreed highway route. Reports also show campaign dates, progress toward the required mileage, and completed driver check-ins.
How often your advertisement could be seen.
Impressions estimate opportunities to see the ad, using traffic data and stated assumptions. They are not a verified count of viewers or unique people. CPM means the estimated cost per 1,000 impressions.
What you do not get: a live location feed of the driver. Reporting is aggregated to protect drivers’ privacy.
Good questions.
Clear answers.
Still unsure? Tell us what you are planning and a person on the team will reply.
See the whole processWhat is trailer advertising?
Trailer advertising puts a large printed wrap on a semi-trailer that carries freight. It works like a moving billboard for your brand. nomad connects you with participating trailer owners and coordinates planning, installation, and reporting.
Do I need to own a truck?
No. Advertisers book space on participating trailers. You choose the target route, placement, and campaign length; nomad checks trailer availability and coordinates the campaign.
Is the network live yet?
Not yet. We’re building the founding driver and advertiser network across I-15, I-80 and I-84. Exact lanes, available trailers and campaign start dates are confirmed before a campaign is booked. Joining doesn’t book or charge you for anything.
Why talk to you this early?
Founding advertisers choose from available driver routes in the order they sign their campaign agreement and get a free digital proof of their wrap design made by our team. 25 founding spots: the first 25 advertisers to sign up and verify get 10% off advertising. Spots go in the order advertisers complete sign-up and verification. The discount is applied automatically on their invoices. It is not applied to wrap production, and it is confirmed in the quote. If no route fits your market yet, we’ll tell you plainly.
What’s included in the advertising rate?
The advertising rate, also called the media rate, covers the trailer space for your agreed campaign length, coordination, and reporting. Full-wrap advertising rates: $2,750 (High-traffic routes), $2,250 (Regional connections), and $1,500 (Emerging markets) per trailer / month. Advertising rates shown are for a 12-month term. Shorter terms carry a premium. Typical full wrap production: $7,500 per trailer, quoted before approval. Making and installing the wrap is quoted separately. There is no separate platform fee.
What happens if the trailer travels fewer miles than agreed?
Each trailer must deliver at least 6,000 verified miles on the agreed route each month. If delivery falls below that minimum, a proportional credit applies. Credits are based on verified mileage, not estimated ad views.
How long does a campaign run?
Advertising rates shown are for a 12-month term. Shorter terms carry a premium. Choose a 12-month base term or a 6-month term at a 15% media premium. One-side and rear placements can also run for 3 months at a 30% premium. Full wraps require at least 6 months.
Will my ad stay in my city?
It depends on the lane. A long-haul trailer spends much of its time between cities. If you want reach in a specific city, tell us which one, and we’ll tell you honestly whether a trailer on an available route runs there regularly.
Can I change my advertisement or cancel?
Changing the artwork after printing requires a new production charge. Cancellation terms depend on whether production has been ordered and the campaign has begun. Review the full terms
Let’s put your brand
on the road.
Join the founding network. We’ll reply with the routes that fit your market and an itemized estimate.