Tier 1
High-traffic routes
$2,750per trailer / month
Lanes that spend most of their miles in or between major metros.
Pricing
Published rates.
No hidden costs.
Full-wrap advertising is $2,750 (High-traffic routes), $2,250 (Regional connections), and $1,500 (Emerging markets) per trailer / month on a 12-month term. Wrap production is quoted separately. Compare routes, ad sizes, and campaign lengths before requesting your plan.
Advertising rates by route tier
Tier 2
Regional connections
$2,250per trailer / month
Lanes that alternate between metro and open-highway miles.
Tier 3
Emerging markets
$1,500per trailer / month
Mostly open-highway miles; sold inside corridor packages and to regional advertisers.
Typical full wrap production: $7,500 per trailer, quoted before approval. Advertising rates shown are for a 12-month term. Shorter terms carry a premium. Each trailer must travel at least 6,000 verified miles on the agreed route each month. Availability and final terms are confirmed in your campaign order.
Where we are today. These are planning prices for the founding network. Availability, production costs, and start dates require a confirmed quote. The estimator does not book a campaign or collect payment.
See how it worksThe right plan.
The whole cost.
Adjust the route category, advertisement size, number of trailers, and campaign length to see how they affect your estimated total.
Estimate your campaign cost.
Choose the ad placement, route category, and campaign length. Advertising space and wrap production are priced separately.
Full wraps require at least 6 months. Partial coverage can run for 3 months. Volume discounts are included automatically when eligible. The founding advertiser discount, 10% off advertising for the first 25 advertisers to sign up and verify, is not included.
Estimated campaign total
1 trailer · 12 months · Full Wrap
- Advertising over 12 months
- $27,000
- Estimated wrap production
- $7,500
- Advertising per trailer / month
- $2,250
- Minimum campaign miles
- 72,000 mi
Terms to review
before you decide.
Campaign length, volume, billing, and production are each priced in the open.
Choose the campaign length that fits.
- 12 months: the base advertising rate.
- 6 months: a 15% increase in the advertising rate, available for all placements.
- 3 months: a 30% increase in the advertising rate, available for single side wraps and rear wraps. Full wraps require at least 6 months.
- Volume: 3 or more trailers receive 5% off advertising; 5 or more receive 10%; 10 or more receive 15%.
- Billing: Billed monthly in advance by ACH or card, net 15. Prepay a 12-month term and save 5%.
Production, separate and upfront.
Production includes premium printed vinyl, professional installation, removal at the end of the campaign, and loaner-trailer swap logistics. We quote each job before you approve it.
- Full wrap: typical $7,500 per trailer; planning range $6,500 to $9,000 per trailer.
- Single side wrap: typical $3,500 per trailer; planning range $3,000 to $4,500 per trailer.
- Rear wrap: typical $1,500 per trailer; planning range $1,200 to $2,000 per trailer.
Production is invoiced once, before installation. Artwork changes after approval require a new production quote.
A rear wrap, focused on the doors.
This fictional music-event concept is a rear wrap. A single side wrap covers one trailer side. A full wrap covers both sides and the rear doors. Each option has its own advertising rate and production quote for your brand.
Rear Wrap
The rear doors, about 72 square feet. Drivers behind the trailer see your brand in traffic and at every light.
Illustrative wraps for fictional brands. Final artwork and placement are approved for each trailer before production.
What the report
tells you.
How far your advertisement traveled.
Verified miles are qualifying miles traveled on your agreed highway route. Reports also show campaign dates, progress toward the required mileage, and completed driver check-ins.
How often your advertisement could be seen.
Impressions estimate opportunities to see the ad, using traffic data and stated assumptions. They are not a verified count of viewers or unique people. CPM means the estimated cost per 1,000 impressions.
Each trailer must travel at least 6,000 verified miles on the agreed route each month, with a proportional credit below that minimum. There is no additional advertising charge above 10,000 miles. Estimated ad views and cost per 1,000 impressions are planning measures, not guaranteed results.
Good questions.
Clear answers.
Still unsure? Tell us what you are planning and a person on the team will reply.
See the whole processHow does the highway route affect the price?
Routes are grouped into three tiers: High-traffic routes, Regional connections, and Emerging markets. If a campaign spans several tiers, the highest selected tier sets the rate.
Are production costs included in the monthly rate?
No. Production is a separate, itemized charge, invoiced before installation. Typical full wrap production is $7,500 per trailer, quoted before approval. Your final production quote replaces the planning amount used in the estimator.
What does the estimator include?
It includes your route category, ad size, campaign length, number of trailers, eligible discounts for multiple trailers, and typical wrap production costs. The annual prepayment discount applies only when selected, and the founding advertiser discount is not included. The estimator does not book a campaign or charge a payment method.
How long does a campaign run?
Choose a 12-month base term or a 6-month term at a 15% premium. Single side wraps and rear wraps can also run for 3 months at a 30% premium. Full wraps require at least 6 months.
What happens if the trailer travels fewer miles than agreed?
Each trailer must deliver at least 6,000 verified miles on the agreed route each month. If delivery falls below that minimum, a proportional credit applies. Credits are based on verified mileage, not estimated ad views.
What happens if I cancel?
Before production is ordered, prepaid advertising is refundable and completed design work is billed at the agreed rate. Once production is ordered, production charges are non-refundable and the campaign cancellation terms apply. Review the full terms
A plan that fits.
A route you choose.
Bring your goals and your markets. We’ll help you turn the estimate into a clear campaign plan for your brand.